SEO and SEA

Meet your audience!

SEO (Search Engine Optimization) must be an integral part of your strategy.

Do you know that 75% of Internet users start their shopping journey on search engines? Yet 2/3 of them will be satisfied with the first page of results (Google, most often). If you are not on the first page, then qualified prospects will not find you. This is precisely where SEO comes in.
 

 

WHAT IS SEO?

SEO covers all the techniques that promote the visibility of your site on search engine result pages. And here, the algorithms of search engines are decisive. Their criteria? Relevance and popularity. To propel your site to the best places, several factors exist. We will help you identify and utilize them.

 

GET YOUR SEO FACTS

Above all, it is important to check that you are applying good practices on your site. We conduct an SEO audit so you know where you stand, and in which areas to focus efforts to advance your visibility.

Then, it is up to you to follow your monthly traffic statistics.
 

ESTABLISH AN SEO STRATEGY

SEO techniques are diverse - some are more technical and run in the background, while others are utilized closer to the user. 

There are two main areas of focus - SEO and SEA (Search Engine Advertisement):

 

putting your seo to work 

Organic SEO concerns the developer, the editor and the information architect. It is based on analysis of the competition and semantics used, the definition and appropriate use of keywords. SEO works in the background and and takes time to gain traction, it does not produce immediate effects. But once installed, it is robust and durable for the long term.

 

OPTING FOR AN SEA STRATEGY

Paid search - sponsored links, Google Adwords, etc. - can "boost" the visibility of your site on search engines. It is a fast and efficient solution to acquire a good level of traffic, but the magic stops when your paid subscription expires.

 

 

Improve your visibility

Have a project?

Contact us 01 47 70 47 70